Sky Sports F1 - They Come Alive

We collaborated with Sky Creative and Dead Films to showcase Sky Sports’ exclusive coverage of the 2025 Formula 1 season. This fast-paced, social- first campaign puts the drivers in the spotlight, capturing the intensity of the track alongside the personality, pressure, and presence of F1’s biggest stars.

Designed, Directed and Produced by The Mayda Creative Co.

Client: SKY CREATIVE

Brand: SKY SPORTS F1

Type: BRANDED CONTENT AND ENTERTAINMENT

Service: DESIGN, ANIMATION, VFX

For the 2025 season, Sky Sports has reinvented its Formula 1 campaign, moving away from a traditional TV-led approach to a bold, social-first strategy that highlights the sport’s biggest personalities. Featuring Lewis Hamilton, Lando Norris, Charles Leclerc, George Russell, and Yuki Tsunoda, the campaign dives into who these drivers are—both on and off the track.

During our R&D process, we carefully experimented with the brand color, seamlessly integrating it with driver and race footage. Glitches and light trails added an extra layer of energy, serving as dynamic transitions between clips.

R&D Selects

Credits:

Designed, Directed and Produced by The Mayda Creative Co.

Client: Sky Creative

Creative Director: Henry Foreman

Executive Producer: Ian Walker

Design & Animation: Anastassia Kovach, Tom Gera, Andreas Berglund, Chris Morris

Edit and Grade: Dead Films

Next
Next

We can take our time