Sky Sports F1 - They Come Alive
We collaborated with Sky Creative and Dead Films to showcase Sky Sports’ exclusive coverage of the 2025 Formula 1 season. This fast-paced, social- first campaign puts the drivers in the spotlight, capturing the intensity of the track alongside the personality, pressure, and presence of F1’s biggest stars.
Designed, Directed and Produced by The Mayda Creative Co.
Client: SKY CREATIVE
Brand: SKY SPORTS F1
Type: BRANDED CONTENT AND ENTERTAINMENT
Service: DESIGN, ANIMATION, VFX
For the 2025 season, Sky Sports has reinvented its Formula 1 campaign, moving away from a traditional TV-led approach to a bold, social-first strategy that highlights the sport’s biggest personalities. Featuring Lewis Hamilton, Lando Norris, Charles Leclerc, George Russell, and Yuki Tsunoda, the campaign dives into who these drivers are—both on and off the track.
During our R&D process, we carefully experimented with the brand color, seamlessly integrating it with driver and race footage. Glitches and light trails added an extra layer of energy, serving as dynamic transitions between clips.
R&D Selects
Credits:
Designed, Directed and Produced by The Mayda Creative Co.
Client: Sky Creative
Creative Director: Henry Foreman
Executive Producer: Ian Walker
Design & Animation: Anastassia Kovach, Tom Gera, Andreas Berglund, Chris Morris
Edit and Grade: Dead Films